I often find myself reflecting on the various lessons, insights, and ideas that I've gathered over the years through my own experiences in the industry as well as from the educational events and resources I've had the privilege to engage with. In episode 568, I decided to open up my notebook and share some of these notes and thoughts with my listeners. I know that not everyone enjoys these types of "note dump" episodes, but for me, it's a way to process and distill the key takeaways that have impacted my own mindset and approach to running a successful landscaping business. And I hope that by sharing these reflections, I can provide some valuable perspective and inspiration to others in the green industry. One of the core themes that emerged was the importance of truly understanding and focusing on our clients' problems and needs, rather than just promoting our own capabilities and experience. As I discussed the lessons from the book Building a StoryBrand by Donald Miller, I...