Man, this episode with Jesse Weidner got me fired up for the season ahead. It’s always a treat bringing folks on the podcast who are sharp, dialed-in, and just genuinely get it—and Jesse is absolutely one of those guys.

He’s based out of North Dayton, running Weidner Landscape, and has carved out a niche in high-end softscape installs. No big paver patios, no massive retaining walls—just tight, clean, well-executed landscaping work. And you know what? That’s what I admire about Jesse—he knows what he’s good at, and he sticks to it. There’s a lesson there for a lot of us.

We talked equipment setups (you know I geek out on that stuff), and he’s running a slick little operation: a one-ton dump, a mini skid, and a two-ton excavator with an Encon tiltrotator. The guy’s crew is running lean and efficient, banging out $10K–$25K installs in a few days at a time. It’s not about scaling for the sake of scaling—it’s about growing within the margins and keeping the team and the work tight. I l...