On the latest episode of the Kid Contractor Podcast, Caleb sits down with sales expert Dan Faber to discuss developing a more strategic approach to growing his business. Dan walks Caleb through the concept of a "sales cookbook" - identifying specific behaviors, goals, and metrics that are within his control to track.

They map out Caleb's sales pipeline from initial conversations all the way through to closed deals. By working backwards from desired revenue goals, Dan helps Caleb determine how many conversations, appointments, and referrals he needs each month to hit his targets. This "cookbook" approach gives Caleb action items to focus on rather than vague outcomes.

A big takeaway is the importance of understanding your "why" - having a clear motivator for pushing yourself outside your comfort zone. For Caleb, financial goals like paying off debt and funding retirement are driving forces. With accountability and tracking the right metrics, specific behaviors can be optimized over...