Building Your Company's Reputation Through Image and Brand One of the most important factors for any business' long term success is establishing a strong reputation and brand identity in the marketplace. On a recent episode of the Kid Contractor Podcast, Brian Fullerton joined Caleb Auman for an in-depth discussion about how contractors can craft an image that portrays competence, confidence and value to their customers.

Brian shared his experience choosing a builder for his custom home project. He looked for a company that displayed past work on their website that fit the style he wanted. During conversations, he wanted to feel reassured that the builder had experience with projects of that scale and complexity. Making the right choice was important since it was a significant investment. Brian didn't want it to be a builder's "crown jewel" project but rather something within their normal scope and capabilities.Delivering an excellent product is key to building reputation. Customers...