Auman landscape had an unusual season this year, taking on many small projects than their typical larger-scale jobs. On a recent episode of the Kid Contractor Podcast, Caleb and his wife Brittany discussed the lessons they learned from this experience.
They found that the effort required to schedule, estimate, and execute a small $3,000 job was almost the same as for a much larger project. Taking on so many little jobs meant Caleb spent a lot of time meeting with clients and revising proposals. This took his focus away from pursuing bigger opportunities that could fill their schedule further out.
The couple also talked about how to get out of the cycle of constant small jobs. They realized they need to prioritize marketing and sales efforts towards the larger projects they want. While revenue was up this year, Caleb's stress levels were also higher from running around to manage so many jobs and clients.
For next season, Caleb and Brittany plan to promote only the type of work they want to attract. They will give more attention to estimating and securing bigger projects. Brittany also discussed keeping marketing efforts focused on sharing value with past clients and letting them know how the company has grown.To hear the full discussion and lessons learned from Caleb and Brittany's unusual season, listen to their recent podcast episode. You can find the Kid Contractor Podcast on all major podcast platforms.
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